Commercial·2025·Cape Town
First Light
Dawn training on the Atlantic seaboard. One runner, one road, forty-two takes before sunrise.
SCN 01REC
Adidas / First Light
RUNTIME 0:60
About the film
First Light was built the way we build everything: a small crew, a clear intent, and a director on the ground for every setup. We shot in Cape Town and cut it in-house, so the look you see is the look we planned before we ever rolled camera. Nothing here is stock footage dressed up. It is Adidas, shown straight.
Credits
- Director
- Gare Jesse
- Client
- Adidas
- Category
- Commercial
- Location
- Cape Town
- Year
- 2025
- Runtime
- 0:60
Next